Justine’s story is a story that we all share in so many ways. The tough yet regular life challenges we navigate but do not discuss. Growing up with divorced parents, the sudden death of her first love, being diagnosed with a chronic incurable illness, yet remaining positive and optimistic while building a productive and fulfilling life.

A self-described corporate hippie, Fedak is applying her two decades of executive BMO leadership and passion for wellness to her new role at BIÂN. “BIÂN is and has been my sanctuary,” she says. “I’m so inspired by the team here, how the doctors are able to combine such different but complementary modalities for our diverse yet like-minded members fuels me to be part of something bigger than myself and I’m grateful to be part of this journey.”

After being diagnosed with Multiple Sclerosis in 2001, Justine became an advocate for healthy living and is a dedicated meditator. She enjoys pushing herself to the limit and staying fit, mentally and physically, motivating her friends and co-workers to push their limits alongside her. She has recently fully regained her mobility and is running!

Justine earned a bachelor's degree in sociology from the University of Toronto and an MBA from Dalhousie University. Years later, she was honored as the youngest recipient of the Dalhousie University’s 2015 Lifetime Achievement.

A Self Delcared Corporate Hippie

Spending years in the C-suite leading North American marketing teams she decided to ‘consciously uncouple’ from ‘Corporate Life’ and share her inspiring story: an MS (Multiple Sclerosis) diagnosis, managing mobility/chronic issues, suffering significant personal loss, yet still building an impactful career and purpose-driven happy life. A recognized motivational speaker across the US/Canada, she makes life’s challenges feel more like opportunities with her uplifting stories. Justine is also co-principal, with Star Jones, of Instant Impact Group, focused on helping individuals and companies build their Diversity, Equity & Inclusion (DEI) mindset.

With a Unique Ability to Connect 

Justine’s passion to lead marketing teams and negotiate sports sponsorships with the most exciting leagues from NBA, NHL, MLB and the MLS is just a some of the executive work she loved. Her commitment to build strong, vibrant, but most importantly open and authentic relationships with her co-workers has distinguished her among her peers. Her years as an executive enable her to speak to tough business challenges and dynamics in the workplace but with a refreshing candor and vulnerability that demonstrates how to truly integrate real life with career.

Justine In the News

"A Chicago woman didn’t let the pandemic slow her down. "

woman walking down hallway in doctors office

WGNTV Chicago News

woman walking down hallway in doctors office

Justine Fedak has spent the last 20 years balancing the side effects of multiple sclerosis. The neurological condition can impair everything from vision to mobility. The last year added some tough obstacles for the million people that battle MS in the U.S. Many exercise routines took a back seat. MS patients feared a weakened immune system would make them more likely to catch the virus.

“It’s very important for people with MS to keep active and maintain their mobility and their level of function,” Northwestern Medicine Dr. Bruce Cohen said. Fedak pushed herself to thrive during the last year by exercising and meditating. She said all her efforts worked.

“Real Chicago Beauties"

Michigan Avenue Feature

Justine Fedak lives by the words velle est posse — Latin for “Where there’s a will, there’s a way.” “No mountain is too high,” says the 43-year-old senior vice president of BMO Financial Group, who’s dealt with her share of adversity: She lost her first love in a car accident at age 21, and she was diagnosed with multiple sclerosis 11 years ago. “I’m not saying I don’t go down for the count, but I rise quickly,” she adds. “When you experience extreme sorrow, you have a real appreciation for beauty and joy.”


Are you looking to inject some inspiration into your life or motivate your team? Or perhaps you are looking for some strategic marketing consultancy for your business. Send Justine an e-mail.